The conversion rate 

Example Calculation

If your site receives 1,000 clicks from the keyword “Velcro bra”:

• At a 3% conversion rate, you would get 30 sales.
• At a 5% conversion rate, you would get 50 sales.

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Tips to Improve Conversion Rate

1. Optimize Product Pages:
   • Use persuasive copy, high-quality images, and clear CTAs (e.g., “Add to Cart”).
   • Include size guides, FAQs, and customer reviews.
2. Offer Discounts or Free Shipping:
   • Incentivize purchases with limited-time offers or free shipping thresholds.
3. Retargeting:
   • Use retargeting ads to bring back visitors who didn’t convert.
4. Simplify Checkout:
   • Reduce the number of steps required to complete a purchase.
5. Leverage Social Proof:
   • Display customer testimonials, ratings, and user-generated content.